Alexandre Herchcovitch

Alexandre Herchcovitch
Latex from the Amazon jungle, bold splashes of colour, hectic prints allied to an often austere silhouette: all of these are signatures for Brazil's most prolific designer, Alexandre Herchcovitch. Of Romanian and Polish extraction but born in Sao Paulo, the designer knew at the age of ten what he wanted to do with his life. While attending a local Jewish orthodox school he made clothes and often dressed his mother, who ran a lingerie factory. The fashion training that followed was completed at the Catholic institution Santa Marcelina College of Arts, also in his home city.

Herchcovitch wasted no time launching an eponymous line, which was first conceived and shown in Brazil in 1993. More recently his designs have been seen on the runways of London, Paris and New York. His spring/summer 2005 collection marked his debut in Manhattan where he transformed the catwalk into a bright, floral maze that clashed appropriately with his eclectic prints and colourful designs.

Inspired by politics and art, Herchcovitch's unique Brazilian flavour is mixed with myriad influences which result in complex clothes for people who are not shy of making a statement. For example: a tailored jacket may look straightforward when viewed from the front, but a cascade of colourful fabric ruffles dance down its back, finishing in a floor-sweeping train. This kind of outfit illustrates his philosophy of producing wearable art for both men and women.

However, Herchcovitch is savvy enough to know that flamboyance isn't for everyone, so simpler separates also feature in his collections. In addition to his menswear and womenswear lines, he also produces four denim collections a year, has two stores in Sao Paulo and boasts a handful of partnerships with major companies, including Converse.

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