Football legend David Beckham has just announced that he will be launching a clothing line with high street store H&M.
The menswear designs as part of his fashion range will be aptly named Beckham’s Bodywear and will be sold worldwide in over 40 countries, through 1,800 stores.
However, unlike Karl Lagerfeld, Lanvin and Madonna, Beckham’s designs are not set to be a one-off collaboration with the Swedish brand, cementing his collection as the start of a very long partnership with the company, by launching new products every season.
Beckham has stated that “Over the past year, I’ve been developing my Bodywear range with my team and I’m extremely positive about what we have designed and produced.”
Adding, “the final piece in the jigsaw was a retail partner who has the vision and capability to distribute these products globally.
In H&M we have found the perfect partner to collaborate with going forward, I’m excited and looking forward to showcasing the range to H&M customers from February.”
Beckham’s Bodywear Collection for H&M is expected to launch on Valentine’s Day next year.
However, unlike Karl Lagerfeld, Lanvin and Madonna, Beckham’s designs are not set to be a one-off collaboration with the Swedish brand, cementing his collection as the start of a very long partnership with the company, by launching new products every season.
Beckham has stated that “Over the past year, I’ve been developing my Bodywear range with my team and I’m extremely positive about what we have designed and produced.”
Adding, “the final piece in the jigsaw was a retail partner who has the vision and capability to distribute these products globally.
In H&M we have found the perfect partner to collaborate with going forward, I’m excited and looking forward to showcasing the range to H&M customers from February.”
Beckham’s Bodywear Collection for H&M is expected to launch on Valentine’s Day next year.
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